case story

What does
extinction
sound like?

A field guide for extinct +endangered birds, built to invite you in and listen before they go silent.

Role
Narrative · UI · imagery
Tools
Figma · Flora AI · bioacoustics
Scope
One designer · end-to-end
❋ extinction · by the numbers

99.9% of all species that have ever lived are extinct. Source: American Museum of Natural History

Lost & Endangered doesn’t ask you to grieve. It asks you to listen.

Kaua'i 'ō'ō species card — Rainforest Hum — from the Lost & Endangered prototype
Taxidermy mount of a Kaua'i 'ō'ō on a museum peg
Specimen Kaua’i ’ō’ō, taxidermy
AI-enhanced portrait of the Kaua'i 'ō'ō, generated from the taxidermy reference
Reconstruction Kaua’i ’ō’ō, AI-enhanced
◆ the problem

No listening room exists.

Research confirmed it: lead with loss, people disconnect.

Taxidermy preserves the body, and yet there is no public experience that preserves the voice.

No way to hear what was lost.

Feathers preserved. Songs forgotten.

So I built a place to listen.

❀ product thinking

Imagined for a room, prototyped on a screen.

The original concept

Lost & Endangered started as a shared, immersive experience, not a website. The four cards on the hero are a residue of that idea: each one a portal into an environment, projected at room scale.

Why a projector, not a headset

AR/VR was the obvious starting point, but it’s a single-person experience gated by hardware. A projector reaches a room: a classroom, a living room, a museum lobby. You stay aware of the people next to you. You can listen together.

Control comes from a trackpad. Swipe up, right, down, left to move between birds, ecosystems, and the listening room. No headset, no isolation, no $3,500 buy-in.

A classroom with wooden desks and a large projector screen, Lost & Endangered playing on the screen
A projector reaches a room. Prototype, shown at room scale.

Honest about the pivot

I had ambitious thoughts about how this could feel. Projection at room scale, controlled by trackpad gestures, sits in a different toolset than static screen prototyping. That was the real pivot. Recognizing which tool fits which problem. Trackpad gestures became keyboard arrows. The room became a screen. Right tool, right time.

A year ago, prototypes existed to communicate intent. Now design tools are blurring with code. Figma Make, MCP, agentic coding. Feasibility is part of the design conversation, not just the engineering one.

Figma's prototype tab, showing the 'Send to Figma Make' option
Figma's prototype tab now ships with "Send to Figma Make"

The medium I have now

This case story page is built in Claude Code, in the terminal. So is the rest of my portfolio. The Figma file is still where the design lives. Code is how it ships.

What this archive needs to be

The bird archives that exist today are educational and dated. They store information; they don’t invite you in. Lost & Endangered is built as immersive ecosystems: a place, not a page.

◆ what was built

Four capabilities, one listening room.

  1. 01

    The archive directory

    Four entry points into one archive: lost birds, endangered birds, featured ecosystems, bioacoustics & conservation.

  2. 02

    Bird profiles with a bioacoustic archive

    A profile per species. AI cleans up what survived on tape. Silence honors what didn’t. Flora AI handles the visuals.

  3. 03

    Immersive ecosystems

    At any moment, the UI can dissolve. Fiordland rain, rainforest canopy, northwest coast at dusk. A place, not a page.

  4. 04

    Soundscape composer

    Drag and drop. Layer bird calls, weather, ambience, silence. Share a mix to earn a conservation stamp.

❖ kaua’i ‘ō’ō

The bird this case story was built around.

Moho braccatus  +  last heard 1987

The field team, 1978 — John Sincock, Mike Scott, and two colleagues in and around a pickup truck on Kaua'i
The field team, Kaua’i, 1978. John Sincock, Mike Scott, and crew. Photograph by James Jacobi, courtesy of The Huntington.

A Wednesday morning, May 1971. The team heard a call they’d only read about. Fifteen feet away: a pair of Kaua’i ‘ō’ō, thought extinct for years.

They returned with a full camera kit. The first photos of the species were captured that summer. Through the seasons that followed, the team kept recording, hoping the pair might survive.

Knowing they might be the last pair, he recorded everything: feeding, flight & call.

— D. Lewis, Counting Extinction
1971 memorandum by John Sincock describing his encounter with the pair of Kaua'i 'ō'ō
Sincock’s 1971 memo. Huntington.
Last seen 1985. Last heard 1987.
Sketch of a Kaua'i 'Ō'o by H. Douglas Pratt
Sketch by H. Douglas Pratt, The Huntington.
Field footage from the L&E prototype.
❋ spotted owl · pivot

When the recording
puts a bird
at risk.

The endangered Spotted Owl was meant to be the second species featured.

Then I learned that poachers use its call to find the remaining birds. A clean recording becomes a trail to follow.

The species page stayed in the prototype. The audio stayed out.

Some recordings shouldn’t be in a soundscape.

Spotted Owl species profile screen from the Lost & Endangered prototype
✢ reflection

A project that almost went silent.

Lost & Endangered finished as a Figma prototype. One week later, Figma Make was announced. Design output stopped being a static handoff and started being something live in code. I wanted to follow that shift forward.

The gap between design and code is starting to close. When the web first started, designers did both. Then everything split into roles. Now they’re meeting back up.

Tools like Figma Make, Code Connect, and MCP servers wired into Claude Code feel like patches on a canvas tool that was never built for the web. The real shift, for me, is leading with code earlier. The designs that land closest to intent, with the least friction, are the ones that started closest to code.

What I’d build next

Design begins in Figma. It ships in code.

Open the Figma prototype

Press R at the start of the prototype
to see & hear the full experience.

✺ what remains
Endangered birds screen layered over a mossy waterfall — Lost & Endangered prototype
The ones still breathing.