case story

What does
extinction
sound like?

A field guide for birds at the edge of silence + A Figma prototype that almost went extinct itself.

Role
Product + narrative + UI + imagery
Tools
Figma + Flora AI + bioacoustic libraries
Scope
One designer, end-to-end
❋ extinction · by the numbers

99.9%  of all species that have ever lived are extinct.

Lost & Endangered doesn’t ask you to grieve. It asks you to listen.

Rainforest hum bioacoustic card from the Lost & Endangered prototype
Taxidermy mount of a Kaua'i 'ō'ō on a museum peg
Specimen Kaua’i ’ō’ō, taxidermy
AI-enhanced portrait of the Kaua'i 'ō'ō, generated from the taxidermy reference
Reconstruction Kaua’i ’ō’ō, AI-enhanced
◆ the problem

No listening room exists.

Audience testing confirmed it: lead with loss, people disconnect.

Taxidermy preserves the body, and yet there is no public archive that preserves the voice.

No way to hear what was lost.

Feathers preserved. Songs forgotten.

So I built a place to listen.

◆ what was built

Four capabilities, one listening room.

  1. 01

    The archive directory

    Four entry points: lost birds, endangered birds, featured ecosystems, bioacoustics & conservation.

    Lost Birds directory screen from the Lost & Endangered prototype
  2. 02

    Bird profiles with a bioacoustic archive

    A profile per species. AI cleans up what survived on tape. Silence honors what didn’t. Flora AI handles the visuals.

    Kaua'i 'ō'ō species profile screen
  3. 03

    Immersive ecosystems

    Choose a habitat. The UI dissolves. Fiordland rain, rainforest canopy, northwest coast at dusk. A place, not a page.

    Immersive ecosystem screen dissolving the UI into a soundscape
  4. 04

    Soundscape composer

    Drag and drop. Layer bird calls, weather, ambience, silence. Mix one or share it to earn a conservation stamp.

❖ kaua’i ‘ō’ō

The bird this case story was built around.

Moho braccatus  +  last heard 1987

The field team, 1978 — John Sincock, Mike Scott, and two colleagues in and around a pickup truck on Kaua'i
The field team, Kaua’i, 1978. John Sincock, Mike Scott, and crew. Photograph by James Jacobi, courtesy of The Huntington.

A Wednesday morning, May 1971. The team heard a call they’d only read about. Fifteen feet away: a pair of Kaua’i ‘ō’ō, thought extinct for years.

They returned with a full camera kit. The first photos of the species were captured that summer. Through the seasons that followed, the team kept recording, hoping the pair might survive.

Knowing they might be the last pair, he recorded everything: feeding, flight, call.

— D. Lewis, Counting Extinction
1971 memorandum by John Sincock describing his encounter with the pair of Kaua'i 'ō'ō
Sincock’s 1971 memo. Huntington.

The L&E listening room.

Sketch of a Kaua'i 'Ō'o by H. Douglas Pratt
Sketch by H. Douglas Pratt, The Huntington.
Field footage from the L&E prototype.

Last seen 1985. Last heard 1987. After thousands of years, the Kaua’i ’ō’ō was gone. Its entire family line ended with it.

❋ pivot · spotted owl

When the recording
puts a bird
at risk.

The Spotted Owl was meant to be the second species featured in the listening room.

Then I learned that poachers use its call to find the remaining birds. A clean recording becomes a trail to follow.

The species page stayed in the prototype. The audio stayed out.

Some recordings shouldn’t be in a soundscape.

Spotted Owl species profile screen from the Lost & Endangered prototype
✢ reflection

A project that almost went extinct.

Lost & Endangered finished as a Figma prototype. One week later, Figma Make was announced and vibe coding became the new standard. Static prototypes became something like taxidermy: preserved, but no longer breathing.

This case story is what happens when I refuse to let a project go quiet, even when the medium changes around it.

My static prototypes weren’t actually static. I linked every screen, animated every transition. But none of that translates to code. The handoff was dead.

That gap between design + code is starting to close. When the web started, designers did both. Then everything split into roles. Now they’re meeting back up. Prototypes don’t have to die in Figma. In code, they’re alive.

No other archive pulls these four capabilities into one public place: directory, listening, ecosystems, composer. The listening room that didn’t exist exists now.

What I’d build next

The version in Figma is the one that almost went extinct. The version in code is the one that keeps breathing.

✺ what remains
Endangered birds screen layered over a mossy waterfall — Lost & Endangered prototype
Still breathing